The pandemic has caused massive disruption in our ability to meet with international customers, drive new leads, close new business and even provide good customer service and support to existing customers. Trade shows have been cancelled. Customer visits aren’t possible. How can you maintain a vibrant, active international presence and drive business when you can’t be anywhere but here? This series will present a range of options and give you the tools to help you develop or upgrade your digital strategies and drive international sales.
There is no charge for this webinar series, but you must pre-register for each event. If you have questions, please contact the Massachusetts Export Center at 617-973-6610.
Drive Inbound Global Sales
If lack of travel and in-person selling has curtailed your sales, you might be wondering how to convert your efforts into digital sales, yet it looks complex. Learn from the experts about how to drive Inbound leads with a defined Buyer’s Journey supported with Account Based Marketing (ABM) and ideas on the right content to produce results. Then, learn how to successfully adapt this for global markets for multilingual lead generation. We will discuss Google Translate and how it should and should not be used for your online marketing efforts. Others are selling online successfully in foreign markets, and you can too!
The speaker will be:
- Wendy Pease, President — Rapport International
- Hubspot expert TBA
